ⓒ C-Jes Entertainment

JYJ (Kim Jae-joong, Park Yoo-chun, and Kim Jun-su), a Korean pop band, has been named as 'UNAIDS regional goodwill ambassador', one of the UN agencies.

Today (25th August), UNAIDS (the United Nations Programme on HIV/AIDS) is going to announce JYJ's acceptance of UNAIDS regional goodwill ambassadorship for the Asia and pacific region.

JYJ is appointed as the 13rd UNAIDS' goodwill ambassador. Before JYJ, Michael Ballack (international football player of German), Emmanuel Adebayor (international football player of Togo), Naomi Watts (renowned actress how has starred in films including King Kong), Annie Lennox (the world renowned Scottish singer songwriter and women's activist) and others have committed as UNAIDS international goodwill ambassador. Amr Waked (an Egyptian Actor) is also an UNAIDS Regional Goodwill Ambassador for the Middle East and North Africa.

It's known that JYJ's the high recognition and popularity across the Asia and pacific is highly regarded by UNAIDS. Considering 3-40% of people living with HIV/AIDS are the youth, UNAIDS expect JYJ to encourage increased HIV awareness and fundraising for UNAIDS-related activities.

UNAIDs, which was launched in January 1996, has a role of protecting people from epidemic, monitoring it and supporting people living with HIV/AIDS. In addition, UNAIDS provides a report on the global AIDS epidemic, hold a conference on HIV/AIDS issues, and put efforts on alleviating the impact of the epidemic.

UNAIDS is guided by a 'Programme Coordinating Board' with representatives of 22 governments from all geographic regions, 9 UNAIDS Cosponsors, and five representatives of nongovernmental organizations. It is headquartered in Geneva, Switzerland. 169 countries (by 2011) are participating.

16th August, JYJ also accepted the role of official Ambassador for the 10th international Congress on AIDS in Asia and the Pacific (ICAAP10), which is held by ASAP (AIDS Society of Asia and the Pacific) and UNAIDS.

JYJ is going to appear 2011 10th Asia-Pacific AIDS Congress (ICAAP 10) opening ceremony which is holding in 26th August, BEXCO Busan, to attend an appointment ceremony. As a UNAIDS Goodwill Ambassador for the Asia and Pacific region (Regional Goodwill Ambassador), JYJ is to attend a charitable concert, as well as shooting public service advertisements and volunteer activities and so on, for one year.

From TVXQ to JYJ..Making a new leap forward

31st July, 2009. Hero Jae-joong, Micky Yoo-chun, and Xiah Jun-su, 3 members of 'TVXQ' submitted to the court for provisional disposition to terminate the validity of their exclusive contract with SM Entertainment. "Because of the SM's unilateral schedule for 5 years, we are exhausted both in mind and body" was the reason. After this legal action, they got the name of JYJ. Instead of four-letter name, they found the real name (Kim Jae-joong, Park yoo-chun, and Kim Jun-su), too.

Since then, however, the time of hardships was started. Apart from the SM's objection which has overruled, Avex which managed TVXQ's promotion in Japan ceased their activities. Also, the Union of Korean Pop Culture and Arts Industry made each broadcaster refrain JYJ's appearance by sending a public document. It caused that a range of JYJ's activities have been drastically narrowed.

Even though JYJ published their 1st album 'The beginning' on 12nd October, 2010 and hold showcase and world tour, these 3 men couldn't sing their song at major terrestrial broadcasters. 2010 KBS Drama Awards Celebration was the JYJ's first stage, but they could sing only the original sound track of 'Sungkyunkwan Scandal', which Park yoo-chun acted as a main cast member. Last July, JYJ was scheduled to perform in a KBS broadcasted concert with other singers in Jeju for the 7 World Wonders campaign but received a cancellation notification unilaterally.

However, 'restriction' becomes a 'plus'. Park yoo-chun carries his successful career as an actor, playing a main cast member in 'Sungkyunkwan Scandal'(2010) and 'Miss Ripley'(2011). Kim jae-joong, who already acclaimed as an actor in Japan, is now playing a role in a SBS's high-rated drama series 'Save my boss'. Kim jun-su also stood on the stage of musical 'Mozart' and 'Tears in heaven' in 2011. Recently, they are holding the photo exhibition 'Mine', showing people how JYJ spend their time and JYJ's lifestyle.

Still, all they want is 'standing on the stage'. Since they're 'singer', they want to perform on the stage with their own album. Now, they're appointing as UNAIDS regional goodwill ambassador for the Asia and pacific region. That's the reason why JYJ's the next move is attracting more attention.

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